Semiotics and style

Semiotics and style

By
Alfred Tong
Contains
8 recipes
Published by
Hardie Grant Books
ISBN
9781742704104

Like it or not, your cocktail will have something to say about you. But whether you should let this affect your choice of drink is an entirely different matter. Drink whatever you bloody well please. It is, however, worth being aware of some general rules and trends. After all, a gentleman never offends unintentionally.

The stylish men and women in the following chapter demonstrate that their choice of drink is not defined by their sex, sexuality or by fashion, but by what they think tastes good. And nothing can be more stylish than that.

The semiotics of cocktails

Speaking very broadly, light, sweet drinks like mojitos and cosmopolitans are the preserve of women. Dark, complex drinks like Negronis and Old Fashioneds are considered men’s drinks.

Order your drinks according to the venue and the occasion. If you are in a loud, fun tiki bar have a piña colada, if you’re in the Savoy, a martini.

Ultimately, you should let your taste buds, mood and the occasion decide. If the company you keep thinks less of you because of a perceived cocktail faux pas, then you should find new friends, not a new drink.

Recipes in this Chapter

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