Madeira cake is perfect as the base for a birthday cake. Its dense structure holds more strongly than Victoria sponge, so it’s good for large, tiered cakes, too. If you master this simple recipe, you’ll never need to buy a shop-bought kids’ birthday cake again. It was through experimenting with my daughters’ birthday cakes that I got into baking more often, as you don’t need much artistic flair to make a great-looking cake (there are so many templates online). When it comes to fondant, I prefer to use shop-bought. As with filo pastry, it’s one of those things where home-made is a lot of effort and never quite as good. I strongly recommend gel food colours for fondant: you get a much stronger, more vivid colour without making the fondant wet and sticky. I recommend the Wilton pack of eight colours, available online; they last for ages.